The Fresh Air Fund

Transforming summer for New York City kids.

In 2018, we were brought on by the Fresh Air Fund to produce their annual gala video, a feature story about Camp Tommy, named for and founded by Tommy Hilfiger.

Our initial engagement also included a drone and b-roll package for their new website and branding. Their objective was to establish a “look” for their video assets and website imagery.

During the pandemic, The Fresh Air Fund transformed their programs to reach kids in New York and we were there to capture their evolution. We also provided strategic advice, produced content for their first virtual gala, and co-created “Portrait of Summer”, a kids art initiative to help keep their community connected to the power of their programs.

We all returned to camp in 2022 to create a content package centered around Camp Junior, established in honor of Junior Guzman, a teen who was killed in a brutal attack in the Bronx.

In 2023 we produced the feature gala video about Camp Mariah, founded by Mariah Carey, to honor the 30th anniversary of the camp's founding.