Black Tartan Studios

Emmy-Winning Campaign – “How I Got My Life Back”

In 2022, we partnered with the Hospital for Special Surgery (HSS) to produce a series of micro-docs highlighting patients with complex orthopedic cases. What emerged during the process was that each subject expressed how they got their life back due to the care they received at HSS. Seeing the potential for a campaign, HSS asked us to develop ad spots from the original stories. The resulting campaign, which includes seven micro-docs with traditional broadcast and digital advertising spots created for each, launched in February 2023.

Together with our partners at HSS, we were awarded an Emmy for Best Commercial Campaign in 2024.

This project is a perfect example of a good process and partnership yielding great results and stories reaching their fullest potential.

Credits

Director/DP Robert Gregson

Producer Heather Greer

Gaffer John Gebhart & Connor Gillooly

Grip Ambrose Carroll

Assistant Camera Danny Benevento & Raleigh Capozzalo

Sound Zach Bishop

Additional Directing & Cinematography John Gebhart

VFX Assembly