Transforming the field of lupus research.

Initially, we were brought on by Bloomberg Philanthropies to produce the LRA’s annual gala video but our collaboration quickly grew into a strategic partnership to evolve their storytelling and messaging.

During the pandemic we partnered with the LRA and their event agency partners to produce the full video program for their first ever virtual gala in the fall of 2020, which set fundraising and participation records.

In 2021, we produced the video content segments for the LRA’s first hybrid gala, working closely with their events teams to create content that was as engaging for people in the room as it was for those watching online.

For this year’s gala, which remained hybrid, we were honored to tell the family story of honoree Leslie Hale, whose sister Wendy passed from lupus.

Last year we returned to a full in-person gala to tell the story of lupus warrior Laura Gever.