Transforming the field of musculoskeletal health.

Our partnership with HSS began five years ago when we were brought on by Bloomberg Philanthropies to produce HSS’s annual gala video but quickly expanded.

During the pandemic, our partnership grew exponentially. In collaboration with development, we produced the full video content for HSS’s Rheumatology (Brook Shields MC), Pediatric (Nora O’Donnell MC), and Autumn benefit virtual galas, as well as video content to help connect donors to the hospital when they weren’t able to be there in person.

In 2022, we partnered with Hospital for Special Surgery (HSS) to produce a series of micro-docs highlighting patients with complex orthopedic cases. What emerged during the process was that each subject expressed how they got their life back due to the care they received at HSS. Seeing the potential for a campaign, HSS asked us to develop ad spots from the original stories.

The resulting campaign, which includes the original micro-docs as well as traditional broadcast and digital advertising spots, launched in February, 2023 The resulting campaign, which includes seven micro-docs with traditional broadcast and digital advertising spots created for each, launched in February 2023 and received a NY Emmy nomination in July 2024.

This project is a perfect example of a good process and partnership yielding great results and of stories reaching their fullest potential.